She's a pop star, he's a former PM - why Katy Perry and Justin Trudeau just might work

November 1, 2025

Former Canadian Prime Minister Justin Trudeau and pop star Katy Perry have confirmed their relationship after being photographed holding hands in Paris, marking an unexpected pairing that communications experts say serves as a strategic rebranding opportunity for both. The couple, who were first spotted together in Montreal in July and later photographed kissing on Perry's yacht in October, share political alignment on progressive causes and both experienced recent declines in their public images. Trudeau was forced to resign after his popularity collapsed amid various scandals, while Perry faced criticism for her poorly-received album and controversial space flight with Jeff Bezos's wife.

Who is affected

Justin Trudeau (former Canadian Prime Minister)
Katy Perry (pop star)
Their respective children (Perry's 4-year-old daughter Daisy and Trudeau's three children)
Orlando Bloom (Perry's ex-partner)
Trudeau's separated wife
Their fans and public audiences
Political and entertainment media observers

What action is being taken

Trudeau and Perry are publicly dating and were spotted holding hands in Paris
Perry is currently on tour (referenced during her London tour stop)
Both are presenting themselves as single parents on social media (Perry features her daughter on Instagram; Trudeau posts about spending time with his children)

Why it matters

This relationship represents a significant rebranding opportunity for both public figures at crucial moments in their careers. For Perry, partnering with a former statesman provides credibility and access to civic, philanthropic, and politically engaged audiences beyond the music industry, helping shift attention from her critically-panned album and controversial activities. For Trudeau, the romance with a globally recognized entertainer helps soften his image after being forced to resign due to plummeting popularity and moves him into a more positive public narrative. The pairing also demonstrates how high-profile figures can strategically use personal relationships to redirect unfavorable media coverage and rebuild their public personas while maintaining ideological consistency around progressive causes they both support.

What's next

No explicit next steps stated in the article

Read full article from source: BBC